With the launch of Olade, OLA BEVERAGE is donating a percentage of all sales to Juvenile
Diabetes Research Foundation (JDRF) International, whose mission is to find a cure for diabetes
and its complications through the support of research. The company’s goal is to raise funds
through product sales, merchandise sales and peripheral fundraising.
“We are thrilled about our association with JDRF,” said Andrew. “Not only does Olade’s
nutritional profile work perfectly with the diet management plan of millions of diabetics, a
percentage of the sale of each bottle will go back to help JDRF in their search for a cure for Type
1 diabetes.”
Visit us at http://www.olade.com/
Friday, August 8, 2008
New Formulation & Large Production Run -Olade
Thirsty For Better Health?
Your timing is perfect, as improvements to both the labeland formulation of Olade Lemon Squeeze are sure to be a home run with distributors,retailers and consumers alike. Due to popular demand, we have added Electrolytes tothe recipe, which will satisfy the craving of our Sports & Nutrition consumers.Likewise, Moms and Dads will be happy to know that Olade with Electrolytes is alreadymaking a huge hit amongst kids. Look for Olade at your local natural foods store, or visit us at http://www.olade.com/index.html to purchase on-line.
The Stevia Story -Olade
With OLA BEVERAGE CO. emerging as one of the foremost cutting-edge brands delivering an organic, stevia-based family of products to consumers, we feel it is important for our customers to know the history of stevia and its prominence today as a safe, calorie-free alternative to sugar and chemically-derived alternative sweeteners.
Stevia is a tiny plant indigenous to Paraguay (from the sunflower family) that is 300 times sweeter than sugar. Because stevia is believed to have no effect on blood sugar levels, it is attractive as a natural sweetener for people who must control their intake of sugars and carbohydrates.
In 1995, the FDA approved the sale of stevia in the U.S. as a supplement. In recent years, major U.S. companies such as Coca-Cola and Cargill have responded to consumer demand for stevia as a leading, natural, zero-calorie way to sweeten foods and beverages. The companies aim to market the sweetener called Truvia culled from the stevia-derived sweetener Rebiana. The supplement is being developed jointly by the two corporations in several countries and on track for regulatory approval here in the U.S.
Stevia is a genus of about 150 herbs and shrubs native to South and Central America. The species stevia rebaudiana (commonly referred to as stevia) is unique in the sweetness of its leaves. The glycosides in its leaves, including up to 10% Stevioside, account for its incredible sweetness. The Guarani natives of Paraguay discovered the plant more than 200 years ago. Stevia has been harvested and enjoyed for centuries by indigenous tribes who used it as a sweetener. Dr. Moses Santiago Bertoni, a Swiss Botanist who emigrated to South America in the late 1800s, was one of the first to help bring the plant to the rest of the world. “In placing the smallest particle of any portion (in the mouth) of the leaf or twig,” wrote Bertoni, “one is surprised at the strange and extreme sweetness….”
In 1931, two French chemists isolated the sweetening compound of the leaf, with one U.S. researcher concurring, calling it at the time, “the sweetest natural product yet found.”
With pre-war U.S. researchers stumped on finding a functional use for stevia, the Japanese culture welcomed it, eventually banning and/or restricting chemically-derived artificial sweeteners by the 1960s and embracing stevia-related products wholeheartedly. By the mid-1980s, stevia-based sweeteners made up more than 40% of the Japanese zero-calorie sweetener market.
Japan’s widespread use also led to the sweetener gaining traction here in the U.S., as well as helping to prove stevia’s adaptability and safety. The widespread usage of stevia in South America (spanning dozens of generations) with no known health effects also spurred U.S. users and organic marketplace proponents to increase their endorsement of stevia.
More roadblocks were on the horizon, however. By the late-1980s the powerful U.S. sugar lobby began to clandestinely block the spread of stevia as a healthy, calorie-free sugarless alternative. Studies citing suspect health effects of stevia (which many believe were funded by the sugar and artificial sweetener industries) began to dent the U.S. prospects of stevia becoming a healthy sugarless replacement. In the early 1990s, the U.S. Food and Drug administration concluded there was insufficient data to demonstrate stevia’s safety as a food additive and restricted its use. In the mid-1990s, Congress declared it safe as a dietary food supplement, and the battle over its safety as a natural no-calorie sweetener with no after-effects continued. To this day, many health food experts believe the initial complaints to the FDA regarding stevia were unfairly lodged on behalf of the powerful sugar lobby.
More recently, stevia has been the focus of national and international attention as beverage and food companies continue to search for a sugar free sugar replacement low in calories. With hundreds of studies showing stevia is a safe alternative to sugar and chemically-derived sweeteners currently flooding the U.S. market, it is now largely recognized as one of the most promising supplements to hit the U.S. organic market in years.
In 2006, the World Health Organization evaluated numerous stevia studies and concluded that stevia does show evidence of beneficial effects on hypertension and diabetes. Approximately a dozen other countries currently approve the use of stevia as a sweetener supplement in food and beverages, including Canada, China, Japan and Brazil.
With major U.S. based global brands such as Coca-Cola and Cargill now finalizing plans to bring Rebiana, a zero-calorie sweetener derived from the leaves of the stevia plant, to U.S. consumers, many organic marketplace experts claim it is only a matter of time until the FDA will lift its restrictions on stevia as a food additive. The two companies continue to conduct and release their own studies promoting the health effects and stability of the calorie-free natural sweetener in an effort to gain regulatory approval in the U.S.
The key health claims of stevia are:
• Sugar free (zero calories)
• Zero net carbs/zero glycemic index
• Supports blood sugar stabilization
• Derived from a natural plant source
• Safe for diabetics
• Supports dental hygiene
• Supports diet management
• Supports weight loss
For additional information on stevia, other Olade™ ingredients and the Olade health and wellness mission, visit the company’s website at www.olade.com.
Stevia is a tiny plant indigenous to Paraguay (from the sunflower family) that is 300 times sweeter than sugar. Because stevia is believed to have no effect on blood sugar levels, it is attractive as a natural sweetener for people who must control their intake of sugars and carbohydrates.
In 1995, the FDA approved the sale of stevia in the U.S. as a supplement. In recent years, major U.S. companies such as Coca-Cola and Cargill have responded to consumer demand for stevia as a leading, natural, zero-calorie way to sweeten foods and beverages. The companies aim to market the sweetener called Truvia culled from the stevia-derived sweetener Rebiana. The supplement is being developed jointly by the two corporations in several countries and on track for regulatory approval here in the U.S.
Stevia is a genus of about 150 herbs and shrubs native to South and Central America. The species stevia rebaudiana (commonly referred to as stevia) is unique in the sweetness of its leaves. The glycosides in its leaves, including up to 10% Stevioside, account for its incredible sweetness. The Guarani natives of Paraguay discovered the plant more than 200 years ago. Stevia has been harvested and enjoyed for centuries by indigenous tribes who used it as a sweetener. Dr. Moses Santiago Bertoni, a Swiss Botanist who emigrated to South America in the late 1800s, was one of the first to help bring the plant to the rest of the world. “In placing the smallest particle of any portion (in the mouth) of the leaf or twig,” wrote Bertoni, “one is surprised at the strange and extreme sweetness….”
In 1931, two French chemists isolated the sweetening compound of the leaf, with one U.S. researcher concurring, calling it at the time, “the sweetest natural product yet found.”
With pre-war U.S. researchers stumped on finding a functional use for stevia, the Japanese culture welcomed it, eventually banning and/or restricting chemically-derived artificial sweeteners by the 1960s and embracing stevia-related products wholeheartedly. By the mid-1980s, stevia-based sweeteners made up more than 40% of the Japanese zero-calorie sweetener market.
Japan’s widespread use also led to the sweetener gaining traction here in the U.S., as well as helping to prove stevia’s adaptability and safety. The widespread usage of stevia in South America (spanning dozens of generations) with no known health effects also spurred U.S. users and organic marketplace proponents to increase their endorsement of stevia.
More roadblocks were on the horizon, however. By the late-1980s the powerful U.S. sugar lobby began to clandestinely block the spread of stevia as a healthy, calorie-free sugarless alternative. Studies citing suspect health effects of stevia (which many believe were funded by the sugar and artificial sweetener industries) began to dent the U.S. prospects of stevia becoming a healthy sugarless replacement. In the early 1990s, the U.S. Food and Drug administration concluded there was insufficient data to demonstrate stevia’s safety as a food additive and restricted its use. In the mid-1990s, Congress declared it safe as a dietary food supplement, and the battle over its safety as a natural no-calorie sweetener with no after-effects continued. To this day, many health food experts believe the initial complaints to the FDA regarding stevia were unfairly lodged on behalf of the powerful sugar lobby.
More recently, stevia has been the focus of national and international attention as beverage and food companies continue to search for a sugar free sugar replacement low in calories. With hundreds of studies showing stevia is a safe alternative to sugar and chemically-derived sweeteners currently flooding the U.S. market, it is now largely recognized as one of the most promising supplements to hit the U.S. organic market in years.
In 2006, the World Health Organization evaluated numerous stevia studies and concluded that stevia does show evidence of beneficial effects on hypertension and diabetes. Approximately a dozen other countries currently approve the use of stevia as a sweetener supplement in food and beverages, including Canada, China, Japan and Brazil.
With major U.S. based global brands such as Coca-Cola and Cargill now finalizing plans to bring Rebiana, a zero-calorie sweetener derived from the leaves of the stevia plant, to U.S. consumers, many organic marketplace experts claim it is only a matter of time until the FDA will lift its restrictions on stevia as a food additive. The two companies continue to conduct and release their own studies promoting the health effects and stability of the calorie-free natural sweetener in an effort to gain regulatory approval in the U.S.
The key health claims of stevia are:
• Sugar free (zero calories)
• Zero net carbs/zero glycemic index
• Supports blood sugar stabilization
• Derived from a natural plant source
• Safe for diabetics
• Supports dental hygiene
• Supports diet management
• Supports weight loss
For additional information on stevia, other Olade™ ingredients and the Olade health and wellness mission, visit the company’s website at www.olade.com.
Olade Lemon Squeeze, How Did They Get the Idea?
The quintessential question posed to any start-up company worth its LLC. Certainly, there have been more than a few compelling stories among the organic and wholesome product rollouts successfully capturing the imagination of American consumers these days. Whole Foods boasts of the “virtuous circle” and their first little store hunkered down in Austin, TX. Newman’s Own proudly admits to their entire franchise being started “on a lark.”
For Brad and Selene Wilk, their innate sense of modesty combined with a punk rock sense of scale prevented them from dreaming anything too out of proportion for the occasion. But it comes to no surprise that the first spark kicking off the chain of events that led to their new venture—forming OLA BEVERAGE CO. to deliver a line of functional products that are both sugar free and organic—stems from the same well of reinvention and resourcefulness that has marked both their rock careers and a decade-plus relationship (they’ve been husband and wife for three years and are also the parents of two young children).
The roots of Olade™ can be traced to the ingenuity of Brad, who was unable to find an organic, sugar free lemonade to fit with his own health and diet management concerns. So, he combined fresh squeezed organic lemons, spring water and stevia to make his own. “We use to spend so much time in health food stores looking for a sugar free alternative,” recalls Brad. “We knew there were people out there going through the exact same process.”
Family, friends, thirsty acquaintances, as well as fans of Brad and Selene’s music and Olade continue to applaud the determined couple for bringing the popular lemonade alternative to market. Even cynical rock critics are trying to divine how they did it? (Brad is widely known as the drummer for Rage Against the Machine and Audioslave; Selene as the driving creative force behind alt-band 7 Year Bitch who has seamlessly dovetailed her natural curiosity for healthy lifestyle solutions into a passion for organic foods.)
Both were inspired to go above and beyond the call of duty on this venture, quenching their thirst (and many others) in hopes of contributing to a healthier lifestyle and the common good. As parents themselves, they recognize the growing consensus that both the majority of children and adults have too much sugar in their diet. “What happens is healthier choices get sidelined,” says Selene. “Brad and I have always been conscious of what we put in our bodies and our children’s bodies. We’re excited about the fact that Olade provides a healthy alternative to people who want to put something good back into their diets.”
There is a sheer “mom and pop-iness” of their quest: delivering a delicious, healthy, sugar free, low calorie functional beverage to people of all ages. Fulfilling this demand has already engendered a vital rapport between health-conscious parents and Olade. Such a bond is in keeping with Brad and Selene’s activist roots. Now the main stars in the Olade orbit are the cartoon characters Lemmy and Steve—creations of noted artist/designer Paul Frank Sunich. Paul is best known for creating the character Julius The Monkey, and has entered into several high profile co-branding affiliations in fashion and music.
All part of the evolving story of Olade. Brad, Selene and their partner, organic product specialist and company COO Andrew Colehower, have engrained a kitchen table sensibility into every detail of Olade’s architecture. The company is also motivated by Brad’s own personal experience of being diagnosed with type 1 diabetes in the mid-1990s, which initially fueled the artist’s search for a sugar free solution like Olade in the first place.
Ultimately, says Selene, it just may be the simplicity and sincerity of their homemade concept that has carried the day. “We have always been advocates of a healthy, organic lifestyle,” says Selene. “The three essential ingredients Brad put in Olade—organic lemons, spring water, stevia—we’ve always had them on the table, always within reach in our home. We’re the kind of people that once we get determined about something—even making a healthier, sugar free lemonade product—we want to make it something that everyone can benefit from.”
Check us out at www.olade.com
For Brad and Selene Wilk, their innate sense of modesty combined with a punk rock sense of scale prevented them from dreaming anything too out of proportion for the occasion. But it comes to no surprise that the first spark kicking off the chain of events that led to their new venture—forming OLA BEVERAGE CO. to deliver a line of functional products that are both sugar free and organic—stems from the same well of reinvention and resourcefulness that has marked both their rock careers and a decade-plus relationship (they’ve been husband and wife for three years and are also the parents of two young children).
The roots of Olade™ can be traced to the ingenuity of Brad, who was unable to find an organic, sugar free lemonade to fit with his own health and diet management concerns. So, he combined fresh squeezed organic lemons, spring water and stevia to make his own. “We use to spend so much time in health food stores looking for a sugar free alternative,” recalls Brad. “We knew there were people out there going through the exact same process.”
Family, friends, thirsty acquaintances, as well as fans of Brad and Selene’s music and Olade continue to applaud the determined couple for bringing the popular lemonade alternative to market. Even cynical rock critics are trying to divine how they did it? (Brad is widely known as the drummer for Rage Against the Machine and Audioslave; Selene as the driving creative force behind alt-band 7 Year Bitch who has seamlessly dovetailed her natural curiosity for healthy lifestyle solutions into a passion for organic foods.)
Both were inspired to go above and beyond the call of duty on this venture, quenching their thirst (and many others) in hopes of contributing to a healthier lifestyle and the common good. As parents themselves, they recognize the growing consensus that both the majority of children and adults have too much sugar in their diet. “What happens is healthier choices get sidelined,” says Selene. “Brad and I have always been conscious of what we put in our bodies and our children’s bodies. We’re excited about the fact that Olade provides a healthy alternative to people who want to put something good back into their diets.”
There is a sheer “mom and pop-iness” of their quest: delivering a delicious, healthy, sugar free, low calorie functional beverage to people of all ages. Fulfilling this demand has already engendered a vital rapport between health-conscious parents and Olade. Such a bond is in keeping with Brad and Selene’s activist roots. Now the main stars in the Olade orbit are the cartoon characters Lemmy and Steve—creations of noted artist/designer Paul Frank Sunich. Paul is best known for creating the character Julius The Monkey, and has entered into several high profile co-branding affiliations in fashion and music.
All part of the evolving story of Olade. Brad, Selene and their partner, organic product specialist and company COO Andrew Colehower, have engrained a kitchen table sensibility into every detail of Olade’s architecture. The company is also motivated by Brad’s own personal experience of being diagnosed with type 1 diabetes in the mid-1990s, which initially fueled the artist’s search for a sugar free solution like Olade in the first place.
Ultimately, says Selene, it just may be the simplicity and sincerity of their homemade concept that has carried the day. “We have always been advocates of a healthy, organic lifestyle,” says Selene. “The three essential ingredients Brad put in Olade—organic lemons, spring water, stevia—we’ve always had them on the table, always within reach in our home. We’re the kind of people that once we get determined about something—even making a healthier, sugar free lemonade product—we want to make it something that everyone can benefit from.”
Check us out at www.olade.com
New Heatlhy Drink, I love it!!
A bin full of ice in the press area features Olade, a sugar-free, organic, low-calorie lemonade drink made by Rage Against The Machine drummer Brad Wilk. He created it after he developed Type 1 diabetes on the road and was unable to find a lemonade to meet his dietary restrictions. As skeptical as I am of celebrity-related products—except for Cheech Marin's amazing chipotle hot sauce—Olade rules. It's not too sweet, not too sour, and totally refreshing.
Thristy for Healthy Living
http://www.olade.com/
Thristy for Healthy Living
http://www.olade.com/
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